Preparing Your Home For Sale

PROPERTY CONDITION AND STAGING

You only get one chance to make a great first impression. Potential buyers will give your home 3 seconds in a photo and 30 seconds in person to decide if they like it. That is why “curb appeal” and first impressions are critical.

The basics of property preparation include:

• Cleaning

• Making needed repairs

• De-cluttering

• De-personalizing

• Neutralizing

Professional staging is another option that can pay off for sellers. Surveys also show that staged homes net 17% more profit than homes that were not staged. Only 10% of buyers can visualize the potential of a home. Visual Marketing is the most impactful, but buyers are influenced by all of their senses.

 

The most effective property showings consider all five senses:

• Sight

• Smell

• Touch

• Taste

• Sound

No one has a more important role in the home selling process than you.

Here are some ways that your participation can contribute to a successful sale:  

• Maintain the property in ready-to-show condition.

 

• Ensure that the house is easily accessible to real estate professionals via a lock box and key.

 

• Try to be flexible in the scheduling of showings.

 

• When you are not at home, let me know how you can be reached in case an offer is received.

• If approached directly by a buyer who is not represented by a real estate professional, please contact me.     Do not allow them into the property unescorted.

 

• Remove or lock up valuables, including jewelry, cash and prescription medications.

It is important for a property to make the best possible impression to prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Exterior

• Clutter

• Unmowed and unedged lawn

• Untrimmed hedges and shrubs

• Dead and dying plants

• Grease or oil spots on the driveway

 

• Peeling paint

 

• Anything that looks old or worn

Interior

• Worn carpets and drapes

• Soiled windows, kitchen, baths

• Clutter

• Pet and smoking odors

• Peeling paint, smudges or marks on walls

These tips can help your home make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:

 

Exterior

• Remove toys, newspapers, yard tools and other clutter

 

• Tidy up; pick up after pets

• Park vehicles in the garage or on the street; leave the driveway clear

 

• Add color with flowers and potted plants

 

Interior

• Make beds; clean up dishes; empty wastebaskets

• Remove clutter throughout and put away toys

• Set out “show towels” in baths

• Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature

• Do quick vacuuming and dusting

 

• Arrange fresh flowers throughout

• Fire in fireplace (when appropriate)

• Play soft background music