Preparing Your Home For Sale
PROPERTY CONDITION AND STAGING
You only get one chance to make a great first impression. Potential buyers will give your home 3 seconds in a photo and 30 seconds in person to decide if they like it. That is why “curb appeal” and first impressions are critical.
The basics of property preparation include:
• Making needed repairs
Professional staging is another option that can pay off for sellers. Surveys also show that staged homes net 17% more profit than homes that were not staged. Only 10% of buyers can visualize the potential of a home. Visual Marketing is the most impactful, but buyers are influenced by all of their senses.
The most effective property showings consider all five senses:
No one has a more important role in the home selling process than you.
Here are some ways that your participation can contribute to a successful sale:
• Maintain the property in ready-to-show condition.
• Ensure that the house is easily accessible to real estate professionals via a lock box and key.
• Try to be flexible in the scheduling of showings.
• When you are not at home, let me know how you can be reached in case an offer is received.
• If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.
• Remove or lock up valuables, including jewelry, cash and prescription medications.
It is important for a property to make the best possible impression to prospective buyers. The following can interfere with a buyer’s appreciation of a property:
• Unmowed and unedged lawn
• Untrimmed hedges and shrubs
• Dead and dying plants
• Grease or oil spots on the driveway
• Peeling paint
• Anything that looks old or worn
• Worn carpets and drapes
• Soiled windows, kitchen, baths
• Pet and smoking odors
• Peeling paint, smudges or marks on walls
These tips can help your home make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:
• Remove toys, newspapers, yard tools and other clutter
• Tidy up; pick up after pets
• Park vehicles in the garage or on the street; leave the driveway clear
• Add color with flowers and potted plants
• Make beds; clean up dishes; empty wastebaskets
• Remove clutter throughout and put away toys
• Set out “show towels” in baths
• Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature
• Do quick vacuuming and dusting
• Arrange fresh flowers throughout
• Fire in fireplace (when appropriate)
• Play soft background music