Marketing Your Home


Buyers With Emotional Connections Pay More
Every property has a unique story, and we will work together to discover what is valuable and interesting about yours! Buying a home is an emotional experience and you want prospective buyers to make an emotional connection with your property. Buyers who fall in love with a property or community will pay more. We use the “story of your property” to decide the best photos and to develop the other aspects of your marketing. Our advanced property marketing will make that story come to life - online, in print, and in person.

Website Listing Syndication
With over 90% of home searches beginning online, it is important that our listings have a strong online presence. That’s why, we expose our listings to over 40,000 national real estate websites. Additionally, we send our listings to nearly 100 international websites, including Juwai – the largest Chinese international
property platform with over two million consumers. Our listing syndication network is very sophisticated and ensures that we provide the most robust data and fastest updates. No other brokerage provides such extensive exposure for homes!

Mobile Friendly Website
Today’s smart phone users can view our homes for sale from anywhere! We have made our famously simple-to-use mobile website even easier for the smart phone user. By enabling our website to be friendly to mobile users, you can count on easy navigation of our homes for sale and agent contact information when you are on the go. Our site even includes a convenient GPS search!

24/7 Text Marketing
We offer an excellent text marketing solution that makes your property information available 24/7 to consumers. We will assign a text code to the property which can be displayed with a rider on the yard sign and used in print materials. Buyers simply send a text message to the code given and receive all the property details instantly. At the same time, the listing agent receives a message including the consumers contact information for follow up.

Social Media
Our Facebook presence is the strongest in the local marketplace. We have aggressively posted and advertised to this audience, which in turn has brought more awareness of not only our brand, but our listings. Facebook and other forms of social media can be important mediums for marketing your property to buyer prospects.Because these are “social networks” by design, the marketing must be more relational and indirect versus other mediums. Facebook, LinkedIn, Instagram, Pinterest and Twitter continue
to grow very quickly and are an important aspect of your property marketing.

We advertise in local community papers and magazines when appropriate. Our national brand does extensive advertising in national and global print mediums highlighting our Luxury Collection.

Corporate Relocation
Built on a strong heritage with decades of experience, our award-winning corporate relocation department positions us as a leader in bringing more qualified buyers to the Western PA and Ohio area. For over 60 years, we have helped thousands of corporate clients relocate to our area. Our company is the
“Broker of Choice” for numerous Fortune 500 employers and one of the most respected third party Relocation Management companies in the industry. Additionally, we enjoy the status as a “primary” or “preferred” broker with virtually all third-party relocation companies ensuring employees receive their
authorized relocation benefits. This business is very different from the general relocation services for consumers offered by most brokerages. Corporate relocation requires an extensive infrastructure of resources, systems, certifications and training that are specialized for this unique business.

Sample Marketing Plan of Action

Target Marketing
• Market to 7,000 cooperating brokers via the MLS
• Invite local Realtors to tour your home
• Auto-notifications emailed to prospective buyers
• Research and define specific buyer demographics

Internet Marketing
Syndicate your listings on hundreds of websites including:
• Mobile Website and App
• Text Messaging Text Rider
• Facebook Ads
• House of the Week Advertising
• Find Buyers System

• You own Property Web Site

• Online ads that follow buyers on the web

• Craigslist ads

Traditional Marketing

• Professional Hi-Res Photography, never from a cell phone
• Visible Yard Sign
• Lock Box
• Custom Home Brochure
• Open Houses
• Just Listed Postcards
• Pittsburgh Business Times (if applicable)
• Realtor & Public Open House
• Seller Sphere of Influence Mailing
• Guide to Homes TV Program

• MLS showings monitored via SUPRA online system
• Reports of online property views
• Pre-qualify prospective buyers
• Handle incoming calls and schedule showing appointments
• Present feedback and assist in modifications
• Review price based on agent input and market conditions
• Present all offers and recommend counter-offer strategies
• Offer HMS and 2-10 Home Warranty